Shaping Your Future: Career in Public Relations

Public Relations Concept Chart With Keywords

Are you a student with a passion for storytelling, communication, and building relationships? If so, you might want to explore a career in Public Relations (PR). This blog post will walk you through the journey of becoming a PR professional right here at West Chester University, from choosing the right major to gaining practical experience, and everything in between.

What is Public Relations (PR)

Public Relations, often abbreviated as PR, is a multifaceted field that plays a crucial role in the success of organizations. At its core, PR is the art and science of building and maintaining positive relationships between organizations and their various stakeholders. These stakeholders include customers, employees, investors, the media, and the general public. PR professionals strategically manage communication to shape public perception and enhance an organization’s reputation. For a more in depth explaining for public relations check out this video.


Choosing a study in Communications or Media and Culture, with a concentration in Strategic Communications, is a strategic step in securing a career in public relations. These majors provide a robust foundation in communication theory, media analysis, digital skills, and the strategic expertise essential for excelling in the dynamic field of PR. By opting for one of these degree paths and specializing in Strategic Communications, you’ll equip yourself with the knowledge and expertise needed for a successful PR career.

In-House PR vs. Public Agency

Before diving into the world of PR, it’s crucial to understand the key differences between in-house PR and working for a public agency. In-house PR professionals typically work directly for a single organization, promoting its image and managing its public perception. In contrast, PR agencies serve multiple clients across various industries. The choice between the two depends on your preference for a stable, focused role or a dynamic, client-facing environment.

Marketing vs Public Relations

While PR and marketing share some similarities, they are distinct fields. PR focuses on building and managing relationships with the public, enhancing an organization’s reputation, and handling crises. On the other hand, marketing revolves around promoting products or services, customer acquisition, and revenue generation. Both fields collaborate frequently, but their objectives and strategies differ.

WCU’s Public Relations Courses

West Chester University provides targeted courses designed to benefit budding PR enthusiasts. Among these, MDC 455, led by Dr. Lordan, dives deep into PR strategies and tactics, equipping students with vital insights. Yet, a pivotal opportunity for those eager to step into the realm of Public Relations is MDC 355. This course serves as a springboard into PR, focusing specifically on PR-related content. Additionally, participating in practicums offered at WCU opens the doors to earning internship credits and acquiring hands-on PR experience, further solidifying your foundation in the field.

Writing Press Releases

Writing a compelling press release is a fundamental skill in PR. These documents inform the media and the public about a company’s latest developments. At WCU, you’ll learn to craft engaging press releases and compile media lists, which contain the contact information of journalists and media outlets interested in your industry. It’s a great way to get your news out there.

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Managing Social Media and Event Planning

In today’s digital age, social media management is a significant aspect of PR. Learning to create and curate content, engage with followers, and monitor online conversations will be part of your journey. Additionally, PR professionals often plan and execute events, which can range from product launches to press conferences. These events help shape an organization’s image, promote the new product, and foster meaningful connections.

Pay, Benefits, and Networking in PR

As you embark on your PR career, it’s essential to consider the financial aspects. Salaries in the PR field can vary, but with experience and expertise, they can be quite competitive. An annual salary of $49,128 is typical for new PR professionals. Additionally, PR professionals often enjoy benefits such as healthcare, flexible work arrangements, and opportunities for career growth. Networking is also crucial; building relationships with journalists, clients, and other PR practitioners can open doors to exciting opportunities.

In conclusion, embarking on a journey in Public Relations opens the door to a world of dynamic opportunities. Whether you choose Media and Culture or Communications as your major, WCU provides the tools to succeed. From practical experience through the practicum to the art of crafting press releases and managing social media, you’ll gain invaluable skills. Don’t forget the importance of networking and the potential for competitive salaries and benefits in your future PR career. So, take the leap, start your adventure, and make a lasting impact in the world of Public Relations. If you’re in your senior year and you’re feeling a little lost, we have a post here that can provide some guidance and hopefully some relief.