“Brand is the sum total of how someone perceives a particular organization. Branding is about Shaping that perception.” – Marketing Expert Ashley Friedlein: Entrepreneur, Investor, Speaker, Author and CEO & Founder of Guild What Is a Brand Manager? As Ashley Friedlein alludes to in the above quote, brand managers make sure their brand is presenting […]
Think of your favorite TV commercial, does the ad do a good job of enticing you to buy that specific brand’s product? Does it motivate you to take action? What about it draws you in? Maybe the ad is simply relatable or culturally relevant to you. In short, it is someone’s job to make sure
WORK DESCRIPTION A copywriter’s duties in the working field will vary depending on where they work and who they work for. The needs of the employer will determine what the employee’s job is. In all occupations for copywriters, they are expected to write clear and concise copies of what is needed. You need to know
WHAT THEY DO: A Digital Marketing Specialist is someone who uses electronic advertising to promote its products or services. They do this by using social media sites such as Facebook, Instagram, Twitter, Snapchat, and many more. Another way they advertise electronically is by sending campaign emails, uploading website content, and blogging. This occupation requires skills
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To get a surface level understanding of what a publicist does, let’s look at the word itself. According to the Online Etymology Dictionary, publicist comes from the French word publicité which means “condition of being public”. It wasn’t until the 1900s that the definition of publicist took on what we know of it today as:
An Event Planner creates the structure for any gathering, party or meeting. They are in charge of many things including making sure that everyone is having a great time. Event Planners take care of all the behind the scenes duties such as picking a location, hiring caterers, transportation and entertainment. Duties More duties that are expected of an Event Planner are
As students we wonder what are we truly getting into in our fields? What industry do I want to enter? What type of Media do I excel in the most? How do salaries even work? It’s easy to pick out what you enjoy amongst your classes, whether you are a marketing student, media and cultures
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Job Description A Social Media Coordinator is responsible for planning and setting in place a company’s social media strategy to help increase awareness of the brand as well as increasing sales and improving marketing techniques. Aside from being responsible for implementing a strategic social media plan. Social media coordinators are also responsible for communicating with
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A public relations specialist uses strategic communication to develop and maintain relationships between an organization and its publics, maintain the favorable image of the organization, and manage the organization’s relationships during crises. As part of their work, a PR specialist develops communication strategy for the organization, creates media kits and press releases, builds and implements
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A news reporter delivers news stories, feature articles, and analysis about current events in politics, international relations, business, crime, entertainment, health, technology, lifestyle, or science. The stories are published via news agencies, newspapers, radio, websites, television, and magazines. In larger news outlet, each reporter is assigned to an area of specialty called a “beat”. A
